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Iruai Bloom Phase Red


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Vintage: 2021
Region: Trinity Lakes, California, United States
Viticulture: Organic
Grape varieties: Grenache, Pinot Gris, Syrah, Muscat

Iruai Bloom Phase Red is a chillable light red wine with high-toned notes of blood orange, head shop, raspberry, and dried rose petals.

Song: In Bloom by Nirvana

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Out of stock

Save 10% when you buy six or more bottles (mix and match) 


About Iruai Bloom Phase Red

Iruai Bloom Phase Red is the “choose your own adventure” of “red wines.” A California riff on the lighter, high-toned Southern Rhone reds you can drink in Provence over the summer. Bloom Phase is comprised primarily of whole cluster fermented Grenach and Pinot Gris, with Syrah with a splash of Muscat. Fresh and zesty, with a tropical and peppery nose, crunchy red fruits, and that smooth finish you’ve been looking for your whole life! Choose your own adventure and enjoy as a chillable light-bodied red (remember, you read an article about it), an orange wine, or dark rosé.

About Iruai Wines

Iruai Winery (“ear-oo-eye” … the artist formerly known as Methode Sauvage) was started in 2013 by Chad and Michelle Westbrook Hinds in Berkeley, CA as a gypsy natural wine project, before laying down roots in the mythical Shasta-Cascade mountains of Siskiyou County.

Trading in the urban winery hustle for the vigneron life, the couple are exploring avant-garde vineyard planting and rehabilitation techniques using the permaculture methods laid out by Masanobu Fukuoka, while formulating their own “chaos organics” method of re-enchanting the land. Truly unlike anywhere else in California, Western Siskiyou County feels like a cross between Switzerland and Montana, cut with a rain shadow from Mount Shasta that divides it starkly between high mountain prairie and dense alpine forests.

Finding themselves in a largely untested grape-growing territory, with high elevations and a continental climate, Chad and Michelle have turned Iruai into exploration and celebration of esoteric varieties that flourish in the Alps of Europe. Together they work to grow Iruai’s Western Siskiyou County estate projects, purchase fruit and lease vineyards throughout the Shasta-Cascade, from the Trinity Alps of California to the Siskiyou Mountains of Southern Oregon.

Chad and Michelle seek to make wine with a sense of place by employing no additives and removing no character. Their goal in the vineyard is to let the vines thrive as they would in the wild, and in the cellar, to shepherd each ferment through its own natural development and evolution.